Hyundai Motor, Kia win 17 honors at 2026 Red Dot Awards, including 2 top prizes

Hyundai Motor and affiliate Kia have won 17 awards at the Red Dot Award: Brand & Communication Design 2026, including two top Best of the Best prizes, for design work spanning retail spaces, digital platforms and brand exhibitions, the companies said Friday. The Red Dot Award, organized by Germany's Design Zentrum Nordrhein Westfalen, is considered one of the world's three leading design competitions alongside Germany's iF Design Award and the United States' IDEA. It recognizes standout work each year across product design, brand and communication design, and design concepts. Genesis Cheongju, a retail space that draws on the North Chungcheong Province city's craft heritage — including "Jikji," the world's oldest surviving book printed with movable metal type, and "hanji," traditional Korean paper — won Best of the Best in retail design and a Winner prize in space communication, tying the space to Genesis' "craftsmanship" design philosophy. Hyundai's UX Studio Seoul, described as the auto industry's first open research space letting any customer take part in product testing, won Best