Celebrity restauranteur Paik Jong-won suits up as delivery rider to promote new pizza

Celebrity restaurateur and entrepreneur Paik Jong-won traded his usual role as a restaurant executive for that of a delivery rider, personally bringing pizzas to customers to promote a new menu item from his Paikboy Pizza chain. In a video uploaded Thursday to his YouTube channel, “Paik Jong-won,” Paik spends a day working at a franchise location in South Chungcheong Province as part of his series “My Business, My Way 2.” The visit was inspired by the franchise owner's efforts to personally deliver many orders placed through delivery apps, ensuring customers receive freshly baked pizzas while still warm. Paik joined the deliveries on a motorcycle, surprising customers by bringing an additional pizza he had paid for himself and demonstrating how to finish the new menu item with cheese and crushed red pepper. Several customers appeared startled by the unexpected visit, with some taking commemorative photographs with the restaurant entrepreneur. Paik also kept a promise he made to firefighters he encountered along the way, telling them he would bring pizzas during their lunch break b