Samyang Foods' Buldak to return as official partner of Coachella Festival

Samyang Foods’ Buldak brand — known for its intensely spicy “fire chicken” ramen and sauces — will return as the official ramen and hot sauce partner of the 2026 Coachella Valley Music and Arts Festival, organizers said, marking its second consecutive year in the role and extending its distinction as the first Korean brand to secure an official partnership with one of the world’s largest music events. The festival runs April 10–12 and April 17–19 in Indio, California. This year’s program will center on the “Buldak Crawl,” a roaming festival experience that allows attendees to sample limited-edition dishes infused with the brand’s signature spicy flavors at multiple vendor locations across the festival grounds. Participating food partners will include Prince St. Pizza, Rokstar Chicken, Sumo Dog, Birrieria San Marcos and Sidekicks, each offering a distinct menu item built around Buldak’s signature spice. Offerings include a pizza slice with Buldak drizzle, tenders and honey butter fries with Buldak sauce, a Buldak Hotzilla Dog with Sumo Tots, a Buldak quesadilla a