Amid a rising tide of digital addiction reaching Korean classrooms, one of the nation’s largest integrated resort operators is shifting its corporate social responsibility effort toward the very vice it professionally manages. The Paradise Group recently held the third annual Underage Gambling Prevention Week, held at Ttukseom Hangang Park in eastern Seoul, the company said Wednesday. The event, themed “Stop Gambling! That’s How You Win,” drew roughly 2,000 students, parents and educators to the riverside on Thursday. Organized by the National Gambling Control Commission and the Ministry of Education, the initiative seeks to build a cultural firewall against a crisis that experts say is increasingly fueled by the ubiquity of smartphones and clandestine social media platforms. While Paradise Group is best known for its luxury hotels and foreigner-only casinos, its participation in the anti-gambling campaign marks a strategic move within its environmental, social and governance framework. Aside from financial support, which included tickets to the company’s Spa Dogo facility, e