Landing International wraps first K-Beauty Week with Nasdaq closing bell ceremony

For the hundreds of Korean cosmetics brands trying to break into the American market, the biggest barrier isn’t consumer demand — it is the dizzying labyrinth of Western retail logistics. Landing International, a business-to-business technology and distribution platform founded in 2013, has quietly positioned itself as the essential gateway for that migration. By handling the complex supply chains and regulatory hurdles that often stall overseas brands, the company has successfully brought more than 225 Korean beauty and wellness labels to the aisles of corporate giants like Target, Walmart and Ulta Beauty. To mark the category’s maturation from a digital subculture into a brick-and-mortar staple, Landing International’s chief executive Sarah Chung Park stood alongside executives from specialized beauty retailer Ulta Beauty to ring the Nasdaq closing bell in Times Square recently. The ceremony capped off the inaugural National K-Beauty Week, a weeklong push from May 11 to 17 that transformed Ulta storefronts in New York, California, Georgia and Florida into pop-ups. Featuring ta