AI reshapes Korea’s fashion retail, manufacturing landscape

Artificial intelligence (AI) is reshaping the fashion industry for both makers and consumers in Korea. Leapfrogging conventional practices in which offline stores display items and visitors try them on before purchase, the trade has become more oriented for e-commerce where shopping no longer requires visiting shops in person to nail the right choices. The online technologies are also supporting businesses by making their trading platforms more sensitive to consumer demands so that visiting customers can find more reasons to spend money. To manage stocks and workforce, AI has also become a rising force wielding the highest levels of efficiency and precision. Fashion is one of those industries where AI has brought unprecedented waves of change. To survive, Korean companies are adapting to the new frontiers. And some of them have already accomplished eye-catching updates. Customer services Major fashion retailer LF last month introduced a “virtual fitting service” for its British heritage brand Barbour. The brand’s official Korean website is now supported by Ottok VTON, a virtual clo