Coupang brings TCL refrigerators to Korea

Coupang, the e-commerce company often described as Korea’s Amazon due to its fast-delivery logistics network, said Friday it will begin selling large-capacity refrigerators from TCL — a major Chinese consumer electronics manufacturer — in Korea for the first time, intensifying competition in the home appliance category. The e-commerce company said the launch marks the first domestic release of TCL refrigerators through its platform, adding to an existing lineup dominated by Samsung Electronics and LG Electronics. The new model features an 814-liter, four-door design aimed at consumers seeking high-capacity storage with flexible compartmentalization. The refrigerator will be available in white and gray. Coupang said the product incorporates TCL’s metal cooling technology to reduce cold air loss and maintain internal hygiene, along with a Pure Air function and three-dimensional air circulation system designed to evenly distribute airflow and provide deodorization. The model also includes a smart digital control panel for one-touch operation and an interior layout with adjustable sh