BGF Retail to export CU products to China

The operator of the country’s major convenience store brand CU will export its private brand products to China, opening the door to the country’s vast consumer market of over 1.4 billion people. BGF Retail’s latest move builds on its ongoing effort to expand globally through CU’s private brand food products. To date, the company has exported these products to 20 countries, including the United States, the United Kingdom, the Netherlands, Vietnam and Mongolia. BGF Retail CEO Min Seung-bae on Wednesday met Shi Chenjia, CEO of Ningshing Ubay, at the Korean firm’s Seoul office and signed a memorandum of understanding for the partnership. Through the deal, BGF Retail will export its private brand products to "China’s largest importer of foods, beauty products and electronics,” the Korean firm said. With the partnership, Ningshing Ubay, specializing in e-commerce, will distribute BGF Retail’s private brand products to China’s major online retail platforms. The Chinese firm will also promote the products through live commerce and collaboration with influencers on social media