Hanwha Life unveils AI strategy, new services at AI DAYS 2025

Hanwha Life Insurance outlined its artificial intelligence (AI) vision and strategic road map for driving innovation and growth at its internal event, AI DAYS 2025 (Shaping the Future with AI & LIFEPLUS), the company said Thursday. Held at the company’s Seoul headquarters on Wednesday, the event brought together co-CEOs Kwon Hyeuk-woong and Lee Kyung-keun, along with employees, as the insurer shared its AI achievements and future plans. The company presented three strategic priorities to advance AI innovation during the event: innovating AI services centered on core insurance operations; creating services that deliver value to customers beyond finance into everyday life; and reinforcing financial AI leadership by enhancing employees’ AI knowledge and application skills. In particular, the company emphasized how AI services have been applied in core insurance operations to improve operational efficiency and customer experience. Examples include the AI Contact Center, which was launched earlier this year for real-time customer support and consultation, and AI STS, an intelligent sales