Worxphere bets big on baseball to win over Korean jobseekers

Human resources technology group Worxphere renewed its marketing partnership with the Hanwha Eagles baseball club for the 2026 season, extending a corporate sponsorship aimed at tapping into professional sports’ highly engaged fan bases. The agreement, signed by Worxphere CEO Yoon Hyun-jun and Hanwha Eagles General Manager Son Hyuk at Hanwha Life Eagles Park in Daejeon, marks the third consecutive year the artificial intelligence (AI)-driven HR firm has aligned with the Korea Baseball Organization franchise. Under the terms of the deal, Eagles players will wear jerseys featuring corporate patches for Worxphere’s flagship job recruitment platforms, JobKorea and Albamon. Worxphere has also secured extensive stadium branding to position the dual platforms under its corporate umbrella, a standard but increasingly competitive customer acquisition strategy in Korean sports. The partnership relies heavily on experiential marketing to bridge digital services with physical consumers. At a recent promotional event dubbed "Worxphere Day," the company staged a viral recruitment stunt via Albamo