Stellantis Korea to revive sales with new vehicles from Jeep, Peugeot

Stellantis Korea will revive its 2026 sales momentum by launching two new strategic lineups — Peugeot’s 5008 hybrid SUV and the Jeep Grand Cherokee, its CEO Bang Sil told reporters during a press conference, Thursday. Bang, who took the helm at Stellantis Korea on Feb. 1, 2024, is now entering her third year as CEO, facing mounting challenges as the carmaker grapples with declining vehicle sales. The carmaker recently began accepting pre-orders for the Peugeot 5008, a premium SUV, ahead of its official launch in Korea this February. The third-generation 5008 is equipped with Stellantis’ much-touted electrification platform, the STLA Medium, which makes the vehicle a well-balanced option in terms of fuel efficiency and environmental friendliness, the carmaker said. “The 5008 SUV will play an important role in refreshing Peugeot’s momentum and drive a turnaround of the brand in Korea,” Bang said. “The model is a mid-size SUV with solid demand from customers.” The fully redesigned vehicle offers improved interior space, flexible seating configurations and versatile cargo opti