Samil PwC turns to AI to evolve from accounting to business partner

Samil PwC is seeking to move beyond traditional accounting, tax and financial advisory services to become a comprehensive business partner that designs and executes the future of industries and clients alike. To that end, Yoon Hoon-soo, CEO of Korea’s largest accounting firm by revenue, said in a recent interview with The Korea Times that his company has placed the advancement of digital and artificial intelligence (AI)-driven services at the top of its strategic priorities. “AI and digital technologies are transforming the very nature of accounting firms, and we expect these innovations to become our key growth engine,” said Yoon, who concurrently serves as the territory senior partner of PwC Korea. “We are strengthening AI-based automation and analytical capabilities across audit, tax and financial advisory practices, while developing our own technology solutions under our dedicated AI unit, AX Node.” Samil PwC launched AX Node in July and is making substantial investments in its digital capabilities. The unit serves as a specialized team supporting companies throughout the e