MODERNhan promotes Korean alcohol, hanbok worldwide

The global rise of K-culture, driven by foods, beauty products, music and traditional heritage, has introduced the country to consumers around the world. However, a more sophisticated and strategic approach is needed to help them experience deeper culture and further sustain trade, according to the head of a Seoul-based event planner dedicated to promoting the country’s heritage. Cho In-sun, CEO of MODERNhan, plans and executes events involving Korean traditional culture including hanbok, or Korean traditional attire, and traditional alcoholic beverages. Through these events, she aims to promote Korea's cultural heritage to international visitors and other overseas consumers in a more engaging and immersive way. Her latest project debuted on Sunday when she opened a gallery-slash-store in central Seoul's cultural Insa-dong neighborhood dedicated to Korean alcoholic ranging from traditional brews to modern spirits. Over 160 kinds of alcohols and a design glass to go with each of them are showcased inside the cozy space in the Seoul hotspot concentrated with businesses inspired by Korea