Gentle Monster won’t tone down bold design for Google AI glasses

Korean eyewear brand Gentle Monster is currently designing an upcoming lineup of artificial intelligence (AI)-based smart glasses by Google. But IICombined, the operator of the provocative brand, has one thing it will not compromise in this project: the outrageously creative designs the brand is best known for. Under the project, Gentle Monster is tasked with product design and branding for the Google smart glasses. The job came after Google last June invested $100 million into IICombined, appointing it as a key design partner for the next-generation AI smart glasses. Now, Gentle Monster has a clear objective: to create a comfortable, stylish design that is acceptable for daily wearers. To accomplish the task, the firm must carefully take into account the glasses’ intricate hardware modules, including display and sensors, as well as Android XR, the Google software running the device. Aside from the technical challenges, the brand will need to infuse its unique aesthetic into the design, living up to public expectations of the brand's flamboyant identity. Many of its styles feature eye