Game maker Neptune targets India in digital advertising push

Neptune, a Korean mobile game developer, said Friday it has established a new India-based subsidiary, KRAFTON Ad Platform India Pvt. Ltd., sharpening its push into the fast-growing global ad tech market and betting on the South Asian country’s vast gaming audience. The mobile game developer said the new entity, based in New Delhi, will serve as a strategic hub to expand its ad tech platform business overseas, one of Neptune’s three core growth initiatives. The India unit will be led directly by Neptune’s chief executive, with a senior executive from KRAFTON’s India operation appointed as a resident director, the company said. Neptune said it aims to quickly scale its presence through close coordination with its parent company, KRAFTON. The move underscores Neptune’s focus on India, the world’s most populous nation and one of the fastest-growing gaming markets. Central to that strategy is Battlegrounds Mobile India, or BGMI, a flagship mobile title published by KRAFTON that has amassed 260 million cumulative users and more than 9 million daily active users, the company said. N