Naver to debut agentic AI service Agent N next year

Naver has set a strategic goal of introducing agentic artificial intelligence (AI) for its major services next year, while also expanding its portfolio to assist in the AI transformation of businesses. At Coex in southern Seoul on Thursday, the Korean internet giant outlined its new strategies at DAN25, an annual conference where its affiliates and partner companies showcased their latest updates and shared AI insights with the broader tech industry. “Naver has seen positive signals over the past year as its AI technologies were applied to key services including search, shopping and finance, resulting in higher user satisfaction and sales growth,” Naver CEO Choi Soo-yeon said during her keynote speech. “Building on that experience and technological expertise, Naver plans to roll out advanced AI agents across major services, starting with shopping, followed by search and advertising.” As part of the plan, Naver will introduce a shopping agent on Naver Plus Store, its e-commerce platform, in the first quarter of next year, and will expand its AI services the following quarter with