BTS Jin's liquor brand accused of product misinformation

A liquor brand co-founded by Jin of BTS and celebrity restaurateur and businessman Paik Jong-won is under government investigation for product misinformation after a consumer filed a complaint. According to industry officials Thursday, the National Agricultural Products Quality Management Service recently received a consumer complaint about the liquor brand and transferred the case to its regional office in Yesan, South Chungcheong Province. The agency is an arm of the Ministry of Agriculture, Food and Rural Affairs. The report came to light after an unnamed user posted on a popular online forum that they had filed a complaint because IGIN highball drinks, manufactured by Jini’s Lamp, has “risks of misleading consumers regarding its origin labeling.” Jini’s Lamp is the company that the two celebrities founded in 2022 in Yesan and distributes through Paiksooldoga, another traditional liquor company launched by Paik. The consumer said that online product information for IGIN gins with plum and watermelon flavors was not the same as what Jini’s Lamp claimed. Whereas the company i