Brokerages find YouTube fame through AI

Securities firms are capitalizing on artificial intelligence (AI) to create eye-catching YouTube videos that are going viral, defying the long-held view that their content is overly technical, information-heavy and stuffy, industry officials said Wednesday. Among the most active players are Samsung Securities and Mirae Asset Securities, which have been using AI to create ads, from blockbuster-style clips to trendy music videos, helping each channel attract over 2 million YouTube subscribers. Samsung Securities is considered a front-runner in AI-driven YouTube content, with its subscriber base reaching 2.64 million. Its recent clip promoting mPOP, the company’s mobile trading system (MTS) app, gained significant attention with a sci-fi movie–style advertisement created entirely with AI, from actors and background music to visual effects. “The video naturally highlights mPOP as an easy-to-use MTS app with various convenient features,” a Samsung Securities PR official said, adding that the clip’s high level of polish also made it suitable for TV broadcast. Samsung Securities’ AI